Fi

Founded by Jonathan Bensamoun (Square) and Loren Kirkby (Dropcam, Google/Nest) in 2017, Fi builds cutting-edge technology to elevate the relationship between dog parents and their dogs. Since launching the first GPS-enabled tracking collar in 2019, Fi has empowered millions of dog parents with insights about their dogs’ whereabouts and behavior.

• Elevated Fi’s social media presence to 500k+ followers and a 1+ billion reach in under a year, positioning the brand as the fastest-growing consumer pet brand on social media in 2023.
• Designed and led an industry leading influencer program with 500 top dog influencers, generating $5M in recurring annual earned media value at no cost to Fi.
• Spearheaded strategic marketing partnerships with industry leaders like Strava, BarkBox, Solo Stove and HOKA, positioning Fi among the top brands in the pet and wellness sectors.
• Conceived and launched Fi’s digital talent acquisition presence, @OfficeDogs, to promote the company culture and position Fi as an attractive employer. In under a year, the initiative garnered 250 million views, 100k followers, and earned features in LADbible, Pubity, and recognition from Yahoo as the ‘Most Dog-Friendly Office in the World.’