Aescape

Aescape is a New York-based lifestyle robotics company at the forefront of wellness innovation. Using advanced AI technology, the company is delivering the world’s first fully automated, customizable massage experience for personalized wellness and recovery.

• Scaled digital presence from stealth to 175k followers in under six months, generating over a billion impressions and establishing Aescape as the fastest-growing wellness tech brand of 2024.
• Launched an influencer gifting program with over 1,000 creators across key U.S. regions, driving market expansion, increasing Aescape’s visibility to 100 million social users, and generating $10M in earned media value at no cost.
• Spearheaded internal marketing automation to optimize operational efficiency, reduce costs, and enhance productivity across the organization.
• Engineered a hyper-viral content strategy that secured features in LADbible, Unilad, UNREEL, and Pubity, delivering $10M in earned media value at no expense.
• Directed shift to a video-first content strategy in paid media, significantly reducing CAC and elevating campaign performance.
• Established a customer-generated content program to encourage customers to share their experiences to social and drive net new customer acquisition at a $0 CAC.