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New York, New York
brendan@coxmgmt.com
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Business Blurb

Business Blurb is an entrepreneurial media startup that excels in delivering news, information, and educational content across diverse social platforms.

 

I founded and spearheaded the growth of Business Blurb. We quickly became the fastest-growing entrepreneurial media company in the world, surpassing household name companies like Forbes and Entrepreneur in terms of social media follower growth.

 

  • • Scaled social following consistently month-over-month by implementing growth-centric social media strategies for Tik Tok, Pinterest and Instagram, resulting in an ROI of 800,000 followers and a 1+ billion reach.
    • Oversaw copy, graphics, community, and content across platforms such as Pinterest, Instagram, and Tik Tok.
    • Launched 8 new Instagram accounts with collaboration between the content team, implementing a growth-driven content strategy which led to an ROI of 150,000 organic followers in a 3 month period.
    • Created weekly KPI reports using Instagram Analytics, Jetpack and Google Sheets to conduct trend analysis for social media.
    • Evaluated 10+ virtual employees in the social media department assessing strengths and overall skills which improved productivity for tasks by 20% daily.
Task

Leverage social platforms to foster brand awareness and accelerate social growth.

  • Strategy

    Social Strategy, Influencer Marketing, Brand Strategy

  • Client

    Business Blurb

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365 Days of Social Posts