Tik Tok

I worked as the Head of Influencer Marketing for Cox Visuals and oversaw strategy for multiple macro-influencers.

• Directly managed three high-growth social media influencers with a combined audience of over 15 million followers.
• Led communication between Cox Visuals and its internal and external partners, with a special focus on campaign management and talent social media deliverables.
• Tracked social media content KPIs and clearly communicated insights to partners concluding each campaign.
• Consulted influencers on content strategy, viral ideas and audience retention tactics.